Welness Industry

HEALTH AND MEDICAL TOURISM OPPORTUNITIES IN LATVIA

Health tourism is already a rapidly growing sector within Latvian tourism and has very high export potential. The numbers of international patients arriving in Latvia to utilise a variety of medical institutions and services have been growing year on year, particularly from Scandinavia, the CIS and Western Europe. This trend has evolved through a series of demonstrable reasons:

  • Highly qualified medical specialists speaking at least two foreign languages
  • Up-to-date diagnostic and medical institutions
  • Specific medical services only available in Latvia among the Baltic States
  • Affordable prices
  • Diverse cultural scene and historical heritage
  • Moderate climate with no sharp temperature fluctuations, an important factor during recovery periods

In Latvia, international tourists can obtain a wide variety of medical services, including:

  • Diagnostics and treatments
  • Dental treatment
  • Cosmetic, plastic and reconstructive treatment
  • Cancer diagnostics and treatment
  • Ophthalmology
  • Traumatology and Orthopaedic
  • Fertility and Reproductive Health
  • Phlebology
  • Weight-loss treatment
  • Rehabilitation
  • Spa and Wellness


WELLNESS PRODUCTS

Although Latvia is not known as a major producer of supplements and body care products, the pristine, wild nature of Latvia and the diversity of its unusual flowers and herbs, berries, etc. has inspired a number of Latvian entrepreneurs to create new and innovative products that stand out for their quality and unique properties.

A number of nutritional supplements are being developed through active collaboration between scientists and doctors. A striking example is the involvement of Latvian cardiologists in the development of a high-quality product from dark chocolate.

Centuries-old recipes (for example, ash, salt, and soda in personal care products) are being rejuvenated to create new products, supplemented by newly discovered, high-quality local ingredients, of which the following are characteristic of Latvian products:

  • Amber
  • Plants
  • Wood products
  • Vegetables
  • Berries
  • Mushrooms
  • Cow and goat milk
  • Apiculture products


Additional information at:
Full industry profile
Database of Latvian exporters: wellness-industry-companies.liaa.gov.lv