HEALTH AND MEDICAL TOURISM OPPORTUNITIES IN LATVIA
Health tourism is already a rapidly growing sector within Latvian tourism and has very high export potential. The numbers of international patients arriving in Latvia to utilise a variety of medical institutions and services have been growing year on year, particularly from Scandinavia, the CIS and Western Europe. This trend has evolved through a series of demonstrable reasons:
In Latvia, international tourists can obtain a wide variety of medical services, including:
Although Latvia is not known as a major producer of supplements and body care products, the pristine, wild nature of Latvia and the diversity of its unusual flowers and herbs, berries, etc. has inspired a number of Latvian entrepreneurs to create new and innovative products that stand out for their quality and unique properties.
A number of nutritional supplements are being developed through active collaboration between scientists and doctors. A striking example is the involvement of Latvian cardiologists in the development of a high-quality product from dark chocolate.
Centuries-old recipes (for example, ash, salt, and soda in personal care products) are being rejuvenated to create new products, supplemented by newly discovered, high-quality local ingredients, of which the following are characteristic of Latvian products: