The Investment and Development Agency of Latvia (LIAA) is proud to present the Latvia National Pavilion at the international exhibition "Beautyworld Middle East 2026", taking place from October 6 to October 8, 2026, in Dubai!
Beautyworld Middle East is the region’s largest international trade fair for beauty, hair, fragrances, and wellbeing. Hosted at the Dubai World Trade Centre over three dynamic days, the event serves as a premier global platform where the beauty industry converges to discover groundbreaking trends, technologies, and business opportunities.
Celebrating its 30th anniversary edition, the exhibition continues to build on its record-breaking success. In the previous year, it gathered over 85,000 visitors from 178 countries and more than 2,500 exhibitors from 68 countries. As the most influential trade show of its kind in the region, Beautyworld Middle East attracts a diverse and high-profile audience, including:
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Buyers, traders, and distributors
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Retailers and wholesalers
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Importers and exporters
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Hotel and Spa developers
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Cosmetologists, beauty, and hair professionals
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Industry consultants, trainers, and trade associations
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Government agencies and media representatives
The Latvia National Pavilion will showcase a curated selection of up to 8 innovative Latvian cosmetics and beauty manufacturers. By visiting the pavilion, international partners and attendees will have the opportunity to:
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Discover high-quality, innovative products from Latvia's leading beauty brands.
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Meet directly with company representatives to explore new business partnerships and distribution channels.
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Explore unique solutions tailored for global markets and savvy consumers.
The national pavilion of Latvia is organized by the Investment and Development Agency of Latvia within the EU co-funded SME Innovation Programme, supported by the European Regional Development Fund and the State of Latvia.
