120 million consumers, high quality standards, and a culture of trust – this is the Japanese market, where more and more Latvian companies are taking their first steps. In addition to participating in the world's largest exhibition, EXPO 2025 Osaka, several dozen economic cooperation and business events have already taken place and continue to take place as part of a specially developed business program, in which Latvian companies are also widely represented. The goal is to strengthen our country's presence in Japan and open new doors for entrepreneurs, laying a strong foundation for long-term cooperation. To help entrepreneurs prepare for entering this market, the Investment and Development Agency of Latvia (LIAA) is implementing Latvia's…