On Monday, 21 August at 19:00, the second webinar in our Mini Spotlight series will take place where business opportunities in Latvia and export potential will be discussed and the success stories of Latvian entrepreneurs in the US market will be told to promote Latvia’s international visibility and economic co-operation with the US.
Christopher Robinson, the US Ambassador to Latvia, will open the second seminar and outline the main highlights of the economic relationship between the US and Latvia. After that, the Mini Spotlight audience will have the opportunity to learn more about the Latvian international framework Mission Latvia presented by Kaspars Rožkalns, Director General of the Investment and Development Agency of Latvia (LIAA). It is a story of our people with a sense of mission – talented, creative and ready to seek solutions in the most difficult of situations. A significant role in this story is reserved for Latvians living abroad whom we invite to join the Mission Latvia ambassador community.
This time, Latvian export standouts will be presented by TestDevLab co-owner and CEO Ervīns Grīnfelds and Printful Head of Marketing Raitis Puriņš. During the discussion, the participants will share their companies’ journey in the US market, their first steps and the acknowledgment they have received while promoting exports. At the end of the webinar, participants will have the opportunity to ask questions online and discuss options for co-operation.
"Latvia has shown itself as a creative country where many new ideas are born and where businesses can offer innovative solutions. Considering our population numbers, Līvāni is the world’s leader in optic fibre production, and we have a rapidly growing unmanned aerial vehicle industry, relatively widespread 5G infrastructure and numerous other achievements to pitch to our potential US business partners. Mini Spotlight offers a way to keep in touch with US entrepreneurs and build a new contact network for future projects", said Kaspars Rožkalns, LIAA Director General.
"Printful has already been working in global markets for ten years and that’s how it’s been from the inception of the company. Since the beginning, marketing has played an important role in the growth of our business, and that is why our team mainly consists of Latvian specialists, but with international experience. At the webinar, I will explain how we export knowledge while keeping the brains in Latvia", said Raitis Puriņš, Head of Marketing at Printful and one of the lecturers.
Mini Spotlight is a series of online seminars in which representatives of Latvian community in the US will learn about the experiences of Latvian companies working with American customers and partners, companies’ products and offers for the US audience to recruit new customers, and economic co-operation between Latvia and the US.
The Mini Spotlight series will consist of 10 webinars taking place in 2023 and 2024. They will be conducted in conjunction with the conference which will take place in Boston, USA, from 21 to 22 September and gather companies and partners working in the biomedicine, technology and education sectors. This is already the second webinar, with more to follow soon – keep an eye on The Red Jackets social network pages. Mini Spotlight is organised by theAgency , (LACC) and the.